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Insights | Discoverability Apps and games
DownloadShareNotifications
Last 30 days ▾
Market: All ▾
Discoverability is in preview. One place to see how users find your app — and what to do about it. Send feedback
FocusDrop Timer
Installs
View details
Total installs in last 30 days
347
Page views
View details
Unique devices that saw your PDP
2,184
Conversion
View details
Installs ÷ page views
15.9%
Avg. rating
View details
All-time across 5 markets
4.3 ★
What's inside

Search performance

Which terms users typed where you appeared, total impressions, your share, your rank, page views, installs, CVR. See → decide → edit your 7 keywords.

Off-Store tracking

Campaign attribution with ?cid= · URL builder · web Store page views (now captured).

Promotion

Editorial featuring (placements · eligibility · nomination) and the marketing entry to Microsoft Advertising.

Peer benchmarks

How you compare to apps that show up alongside you in real Store search — sliced by country.

Listing & health

Edit keywords / metadata / screenshots inline. Listing health score + pre-submission validator. Metadata-only changes go live without re-cert.

Insights | Discoverability — Search performance
DownloadShare
Last 30 days ▾
Market: All ▾
FocusDrop Timer
Keyword opportunities — terms to add. Real searches with demand that FocusDrop plausibly fits but isn’t winning yet. Every term is fit-checked (your app’s embedding vs the term) and confirmed by evidence before we suggest it. Demand ranks the list internally; we never show search volumes.
Competitor gaps — terms apps like yours win
HeadlineAggregate
The searches that drive installs for apps similar to FocusDrop that you’re missing and could match. This is what paid ASO tools only estimate — Microsoft can do it from real install data. Shown only in aggregate (“apps like yours”), never naming a competitor or showing their numbers.
TermDemandWhy suggestedWhere to add
work timerHighApps like yours get installs here · you fitTitle / keywordsConfirm fit & add →
task timerMediumApps like yours win it · near-miss for youKeywordsConfirm fit & add →
productivity timerMediumAggregate peer demand · strong fitTagsConfirm fit & add →
Strengthen — you appear but rank low
In your report
You already show up for these but rank low because the match is only partial. Real installs prove the fit — strengthen the term to climb.
TermYour rankDemandWhy it fitsWhere to add
study timer#41High2 installs already · matches “timer”, not “study”TitleAdd →
focus timer#48High2 installs already · partial matchTitleAdd →
deep work#54Medium1 install · in your keywords, rank weakDescriptionAdd →
Discover — terms you’re invisible for
New demand
You don’t appear for these at all (below the relevance floor). Surfaced only when your listing is a near-miss and peers like you win them — optimizing metadata can make you eligible. Confirm fit before adding.
TermDemandFit signalWhere to add
pomodoro techniqueHighStrong — you are a pomodoro timer; peers win it7 keywordsConfirm fit & add →
concentration appMediumNear-miss — adjacent to “focus”; peers win it7 keywords / tagsConfirm fit & add →
time blockingMediumPossible — confirm your app does thisTagsConfirm fit & add →
How fit is checked: a candidate is kept only when your app’s embedding is a moderate near-miss to the term (plausibly related, under-described), then confirmed by evidence — installs from that search, closeness to terms you already match, peers winning it, or your confirmation. A low match score never proves fit on its own.
Safety net: after you add a term we track its conversion. Shows up and converts → real fit. Shows up with ~0% conversion → you may not fit it — revisit the listing. Recommendations are self-correcting, never fire-and-forget.
Search term performance (word or phrase a user typed into Microsoft Store search)
Search termTotal impressions (all results for this query, last 30d)Your impressionsYour shareYour rankPage viewsInstallsCVR
pomodoro2,35080034%#6218316.7%
study timer2,14045021%#4114214.3%
focus timer4,0003208%#489222.2%
deep work3,0001806%#545120.0%
kitchen timer11,000110<1%#11210—
alarm clock15,00045<1%#14000—
You see → you decide → you act. pomodoro and study timer are driving most of your early installs even at rank #40–60 — keep them. kitchen timer and alarm clock show low share and zero installs — drop them from your title and free up the slots. Edit your 7 keywords in Listing & health → · live in ~30 min.
Your submitted keywords
focus productivity study work deep-work concentration mindfulness
Store Tags
Select the tags that best represent your app's content and features. Tags will display across the Microsoft Store, influencing how your app is categorized and where it appears. Learn More
Productivity Focus & Concentration Timer Study Tools Time Management
Add a tag
New tags require review before appearing on your product page.
Suggested by Copilot
Pomodoro Technique Deep Work Work Timer Focus App
Based on your listing content, user search terms, and category trends.
Pomodoro Pending review
Insights | Discoverability — Off-Store tracking
DownloadShare
Last 30 days ▾
Market: All ▾
FocusDrop Timer
Campaign performance
Last updated 2 min ago · vs today's 3–4 hr delay
Campaign nameInstalls
focusdrop-reddit-jun214
focusdrop-x-launch98
focusdrop-newsletter62
focusdrop-blog-may22
spotifyweb-store-button14
‹ Previous1Next ›
Campaign performance trends from 2026-05-11 to 2026-06-10 — Installs
1317212529Jun5
Reddit AMA is your highest-converting campaign at 6.9%. X launch drove almost as many page views but converted at 4.0% — messaging tweak opportunity.
Page view coverage by source
Campaign Store on Windows Microsoft Store web Total captured
focusdrop-reddit-jun 1,820 (58%) 1,300 (42%) 3,120
focusdrop-x-launch 980 (40%) 1,460 (60%) 2,440
focusdrop-newsletter 720 (61%) 460 (39%) 1,180
focusdrop-blog-may 340 (41%) 480 (59%) 820
spotifyweb-store-button 120 (22%) 420 (78%) 540
Build a campaign URL
Campaign ID *
Lowercase, hyphen-separated. Becomes the ?cid= value.
Channel *
Used for grouping in reports.
Generated URL
https://apps.microsoft.com/detail/9MZ7MG5ZMF80?cid=focusdrop-reddit-jul
Captures web Store page views · filters reinstalls from new acquisitions · documented in Partner Center docs.
Insights | Discoverability — Promotion
DownloadShare
Last 30 days ▾
FocusDrop Timer
Active editorial placements
Curated rails and collections featuring your app right now
2
Installs from editorial
Installs from curated rails and collections in the last 30 days
1,240
Open nominations
Your active feature submissions awaiting editorial decision
2 / 4
Featured installs by Store surface
Store surfaceImpressionsInstallsInstall rateShare of editorial installs
Editor's choice (Home, Apps)12,4204803.9%39%
"Apps to help you focus" collection18,3007203.9%58%
Category landing — Productivity6,2001201.9%10%
Top free (Productivity)2,100803.8%6%
"Apps to help you focus" drove 58% of your editorial installs over the last 30 days. Editor's choice is your second largest source. Category landing impressions are high but converted at half the rate of curated rails.
Eligibility checklist
Requirements editorial reviews before featuring an app. Status pulled from your existing Partner Center signals — see your gaps before you nominate.
RequirementYour statusBar
Age rating assigned (all target markets)PASS · ESRB E, PEGI 3, IARC completeRequired
Crash-free sessions (last 28 days)PASS · 99.6%≥ 99.0%
Average ratingPASS · 4.6 (412 reviews)≥ 4.0 with ≥ 50 reviews
Store listing localizedPARTIAL · 4 of 8 target marketsAll target markets
Screenshots updated in last 6 monthsPASS · updated 14 May 2026Within last 6 months
Content guidelines (Store Policies 10.1–10.16)PASS · no open violationsRequired
Accessibility statementMISSINGRecommended for Editor's choice
You're eligible for most editorial slots today. Two gaps: finish DE/FR/JP/PT-BR localization to unlock those markets, and add an accessibility statement to be considered for Editor's choice.
Submit for featuring
Nominate your app for an upcoming editorial moment.
Nomination type*
Match the editorial slot that fits your moment.
Target Store surface*
Editorial decides final placement — this is your preference.
Submission date*
Earliest date editorial can consider your nomination.
Markets*
Store rails are market-specific.
Pitch*
200 character minimum. Editorial uses this to write the feature copy.
Performance
Broad rates everyone has · percentile spread, no median
Conversion Rate
View Trends
Your conversion rate of 15.9% is below the 25th percentile.
15.9%
25th
~18.4%50th
~22.1%75th
~28.6%
Install Success
View Trends
Your install success of 94.2% is between the 50th and 75th percentile.
94.2%
25th
~90.1%50th
~93.5%75th
~96.8%
Day 7 Retention
View Trends
Your day 7 retention of 61% is between the 50th and 75th percentile.
61%
25th
~44%50th
~52%75th
~64%
Day 28 Retention
View Trends
Your day 28 retention of 22% is below the 25th percentile.
22%
25th
~28%50th
~35%75th
~44%
Performance
Engagement & quality vs your tag-based peers
Conversion Rate
View Trends
Your conversion rate of 15.9% is below the 25th percentile.
15.9%
25th
~18.4%50th
~22.1%75th
~28.6%
Avg Engagement
View Trends
Your avg engagement of 4.2 min is between the 50th and 75th percentile.
4.2 min
25th
~2.6 min50th
~3.8 min75th
~5.5 min
Day 7 Retention
View Trends
Your day 7 retention of 61% is between the 50th and 75th percentile.
61%
25th
~44%50th
~52%75th
~64%
Average Rating
View Trends
Your average rating of 4.3 is between the 50th and 75th percentile.
4.3
25th
~3.850th
~4.175th
~4.5
Performance
App vitals vs your 8 chosen peers
Crash Rate
View Trends
Your crash rate of 0.9% is between the 50th and 75th percentile.
0.9%
25th
~2.1%50th
~1.2%75th
~0.6%
Hang Rate
View Trends
Your hang rate of 0.4% is between the 50th and 75th percentile.
0.4%
25th
~0.9%50th
~0.5%75th
~0.2%
Crash-free Rate
View Trends
Your crash-free rate of 99.1% is between the 50th and 75th percentile.
99.1%
25th
~98%50th
~98.8%75th
~99.4%
Performance
Sliced to your niche — apps shown for “focus timer”
Conversion Rate
View Trends
Your conversion rate of 15.9% is between the 25th and 50th percentile.
15.9%
25th
~14.8%50th
~17%75th
~21.2%
Day 7 Retention
View Trends
Your day 7 retention of 61% is between the 50th and 75th percentile.
61%
25th
~44%50th
~52%75th
~63%
Install Success
View Trends
Your install success of 94.2% is between the 50th and 75th percentile.
94.2%
25th
~90.1%50th
~93.5%75th
~96.8%
MICROSOFT ADVERTISING · APP PROMOTION

Promote your app, in front of the right Windows users.

Reach intent-rich audiences across the Microsoft Advertising network — Bing search, MSN, Outlook, Microsoft Edge, and the Microsoft Audience Network — using the same Performance Max flow that powers ad campaigns for tens of thousands of businesses worldwide.

Get started in Microsoft Advertising →

How it works

A guided 5-step setup in the Microsoft Advertising portal — takes about 10 minutes to launch your first campaign.
01

Asset group

Final URL, images, short and long headlines, descriptions. AI suggests assets from your Store listing.

02

Targeting

Location, languages, demographics, interest signals and search themes to reach the right Windows users.

03

Budget & bid strategy

Maximize conversions, set a target CPA, or pick a recommended daily budget tier.

04

Account details

Legal business info, billing currency, time zone — one-time setup.

05

Payment

Add a payment method and launch. Ads start serving within hours.

Where your ad shows up

Performance Max distributes your asset group across Microsoft surfaces automatically — same creative, multiple placements.
SURFACE
MSN feed
Image + headline ad in the MSN Edge home feed.
SURFACE
Bing search
Sponsored search results matched against your audience signals.
SURFACE
Outlook
Native ad placements in the Outlook web inbox.
SURFACE · INVITE-ONLY TODAY
Microsoft Store PLANNED FY27
Sponsored placement directly in Microsoft Store search results. Available by invitation today; planned as a standard surface in FY27.

Pick a budget that fits your stage

Example daily budgets for different stages — you set your own in the Microsoft Advertising portal and can change it anytime. Performance Max uses conversion-based bidding (maximize conversions or target CPA), so there are no fixed tiers.
BASIC
~$30 / day
Validate channel · 600–4,000 monthly clicks
Best for first paid test. Get a read on whether Microsoft Advertising drives Store installs for your category.
RECOMMENDED
~$60 / day
Sustained reach · 900–5,900 monthly clicks
Performance Max has enough signal to optimise. The tier most app developers pick at launch.
ACCELERATED
~$110 / day
Aggressive growth · 1.1K–7.2K monthly clicks
For launch moments or seasonal pushes. Maximise install volume in a tight window.
Budgets shown in USD; the Microsoft Advertising portal localises to your billing currency. Set your own budget →
Insights | Discoverability — Peer benchmarks
DownloadShare
Last 30 days ▾
Country: United States ▾
FocusDrop Timer
How are your peers chosen?
Pick how broadly or tightly to compare
Peer set · Category & business model
Built from what you declared at submission — pick how broad the comparison is. Because category peers range from tiny to giant apps, we show the percentile spread, not a single median.
Why percentiles, not a median: category peers range from tiny to giant apps, so an average misleads. The cards below show where you land in the 25th–75th spread.
Where you sit vs. category peers
Percentile spread · no median (avoids skew)
Category peers vary widely in size, so we show the 25th–75th percentile spread below rather than a single median. Red means you’re below the 25th percentile.
Performance
Acquisition & broad retention rates · percentile spread
Conversion Rate
View Trends
Your conversion rate of 15.9% is below the 25th percentile.
15.9%
25th
~18.4%50th
~22.1%75th
~28.6%
Install Success
View Trends
Your install success of 94.2% is between the 50th and 75th percentile.
94.2%
25th
~90.1%50th
~93.5%75th
~96.8%
Day 1 Retention
View Trends
Your day 1 retention of 42% is between the 25th and 50th percentile.
42%
25th
~35%50th
~48%75th
~62%
Day 7 Retention
View Trends
Your day 7 retention of 61% is between the 50th and 75th percentile.
61%
25th
~44%50th
~52%75th
~64%
Conversion rate vs. peers — trend
Compare to: Peer median  ▾
15%20%25%30%May 17May 22May 27Jun 1Jun 6Jun 11Jun 16Benchmarking data75th percentile28.4%Peers’ median21.9%Your CVR15.9%
Your conversion rate Peers’ median Peer range (25th–75th)
Conversion gap vs. peers — by market & app version
Store-page (PDP) conversion vs peers’ median
Your overall store-page (PDP) conversion — views of your product page that turn into installs — is below peers. This splits that gap by segment so you fix the right place. Each bar shows how far a segment is below (red, left) or above (green, right) the peer median.
← below peersabove peers →United States+0.3 ptsUnited Kingdom-0.4 ptsGermany-1.8 ptsCanada+0.9 ptsApp v1.0.20-0.9 ptsApp v1.0.21+0.5 pts
Read it: the biggest gaps are Germany (−1.8) and app version 1.0.20 (−0.9) — check the German listing and that build’s store page.
Performance
Engagement vs your tag-based peers · aggregate median
Avg Engagement
View Trends
Your avg engagement of 4.2 min is between the 50th and 75th percentile.
4.2 min
25th
~2.6 min50th
~3.8 min75th
~5.5 min
Sessions / User
View Trends
Your sessions / user of 7.8 is between the 50th and 75th percentile.
7.8
25th
~550th
~7.275th
~9.5
Day 28 Retention
View Trends
Your day 28 retention of 22% is between the 25th and 50th percentile.
22%
25th
~18%50th
~26%75th
~34%
Engagement vs. peer median
Tags peer set · 142 apps
MetricLast 30 daysPrevious 30 daysvs. peer median
Engagement
Avg. engagement / session4.2 min4.0 min+0.4 minView details
Sessions per active user7.87.5+0.6View details
Day 28 retention22%21%−13%View details
Shown only as aggregates over your curated tag peer set (100+ apps); no single app’s data is exposed.
Performance
Sliced to your niche — apps shown for “focus timer”
Conversion Rate
View Trends
Your conversion rate of 15.9% is between the 25th and 50th percentile.
15.9%
25th
~14.8%50th
~17%75th
~21.2%
Install Success
View Trends
Your install success of 94.2% is between the 50th and 75th percentile.
94.2%
25th
~91%50th
~93.5%75th
~96%
Day 7 Retention
View Trends
Your day 7 retention of 61% is between the 50th and 75th percentile.
61%
25th
~44%50th
~52%75th
~63%
Conversion vs. niche peers
Search-term peers · “focus timer”
MetricLast 30 daysPrevious 30 daysvs. peer median
Acquisition (niche)
Conversion rate15.9%15.2%−1.1%View details
Install success rate94.2%93.8%+0.7%View details
Day 7 retention61%59%+9%View details
These are the apps shown alongside you for the search — the tightest, most relevant comparison. Same set used to recommend keywords.
Performance
App vitals vs your 8 chosen peers · aggregated (median only, no app names)
Crash Rate
View Trends
Your crash rate of 0.9% is between the 50th and 75th percentile.
0.9%
25th
~2.1%50th
~1.2%75th
~0.6%
Hang Rate
View Trends
Your hang rate of 0.4% is between the 50th and 75th percentile.
0.4%
25th
~0.9%50th
~0.5%75th
~0.2%
Crash-free Rate
View Trends
Your crash-free rate of 99.1% is between the 50th and 75th percentile.
99.1%
25th
~98%50th
~98.8%75th
~99.4%
Vitals — aggregated comparison
Median & top quartile only
MetricYouPeer medianTop quartile
Crash rate0.9%1.2%0.6%
Hang rate (ANR)0.4%0.5%0.2%
Crash-free sessions99.1%98.8%99.4%
Vitals are semi-sensitive, so we show only the group median and top quartile — never an individual peer’s numbers.
Insights | Discoverability — Listing & health
Save draftDiscard changes
Metadata-only lane · live in ~30 min, no binary recert
FocusDrop Timer

Supplemental fields Hide details

Short description

Additional information Hide details

Keywords
Providing keywords optimizes product discoverability in the Store. Press 'Enter' to insert the new keyword.
focus × productivity × study × work × deep-work × concentration × mindgames × forest app ×
Pre-submission validator: ✕ "forest app" rejected — competitor brand name. Remove this keyword before publishing.
Copyright and trademark info
Keywords
  • Up to 7 keywords
  • 40 character limit for each keyword
  • No more than 21 separate words across all keywords
This is the metadata-only lane — text, keywords, and screenshot changes ship in ~30 min without re-certifying the binary.
Today, every change — even a single-keyword swap like mindfulness → mindgames — triggers a full re-cert cycle (3–20 days). The metadata-only lane and pre-submission validator are the proposed fix.
Listing health
Computed from your existing Partner Center listing data, benchmarked against anonymized medians for the apps that compete with you on your tracked keywords. Every issue below maps to a real Partner Center field.
73
Listing health
Keyword-peer median: 81
Keyword-peer top quartile: 92+
✓
Subtitle present in primary locale (en-US)
 
!
Subtitle missing in 4 of your 12 supported locales · DE, FR, JP, KR · keyword-peer median: 11 / 12 localized
Fix in Properties →
!
Screenshots last updated 18 months ago · keyword-peer top quartile: refreshed within 90 days
Update assets →
!
Supported languages: 3 of 12 typical for keyword-peers · missing: Spanish, Portuguese, Japanese, Korean
Add language →
!
0 of 312 reviews have a developer response · keyword-peer median: 12% of reviews responded
Respond in Reviews →
!
"productivity timer" not in subtitle or short description · only in long description
Edit short description →