Compare your app's performance with peer benchmarks in Partner Center
✦ Summarize this article for meA metric on its own is hard to interpret. Is a given conversion rate good? Is your crash rate normal for an app like yours? Peer benchmarks in Partner Center compare your app with a group of similar apps, so you can see whether you're ahead, typical, or behind — and decide where to focus. For non-public metrics, comparisons are shown only in aggregate, so you get useful context without ever seeing — or exposing — any individual app's private data. Public metrics, such as rating and price, may be shown per app.
What peer benchmarks show
Benchmarks compare your app's metrics against the aggregated performance of similar apps. Depending on your app and eligibility, benchmarks may be available for metrics such as:
| Metric | What it helps you answer |
|---|---|
| Conversion rate | Of the customers who view my listing, are as many installing as for similar apps? |
| Install success rate | Do installs complete as reliably as they do for apps like mine? |
| Average rating | Is my rating in line with apps like mine? |
| Quality and health (crash rate, hang rate) | Are crashes or hangs unusually high for apps like mine? |
| Install growth | Am I growing installs faster or slower than similar apps — regardless of our different sizes? |
How your app is compared
For each metric, benchmarks show where your app falls within the range of performance across the peer group, in three complementary ways:
- Percentiles. Your value against the group's 25th, 50th (median), and 75th percentiles — so you can see whether you're in the bottom quarter, around the middle, or in the top quarter of apps like yours.
- Trend over time. Your metric plotted against the peer median and the shaded 25th–75th percentile band (where most apps like yours sit), so you can see whether a gap is opening or closing.
- Size context. Install volume is used only to group you with similar-size apps — for example, so a new app isn't compared with a much larger one. It isn't a metric you're scored on.
Types of peer group
Which peer group is used depends on the sensitivity of the data being compared. This protects each app's private data while still giving you a relevant comparison. Your app can be grouped in three ways. For custom groups, the view is either aggregated or per app, depending on the metric.
Category (broad)
Compares you with apps in your Store category. Best for acquisition context, where a broad group gives a more stable comparison. You can refine the group with filters:
- Category and an optional secondary category — compare against your main category, a related one, or both.
- Download range (Low / Medium / High) — compare only with apps of a similar install size, so a brand-new app isn't measured against a giant.
- Business model — free or paid.
Apps like yours (curated)
A tighter group of similar apps, chosen automatically to closely match what your app does. Best for acquisition and growth, where relevance matters more than breadth.
- Membership is chosen for you and isn't disclosed — you see only the aggregate result, never which apps are in the group. Keeping membership automatic also helps keep the comparison fair.
- Low-performing and abandoned apps are excluded, so you're compared with genuinely active peers.
- Shown only in aggregate, and only when the group meets a minimum size that keeps any single app's data private.
Custom (you choose the peers)
When you'd rather pick your own comparison set, custom peer groups let you select apps yourself — within limits that depend on how sensitive the metric is. Custom groups are shared across everyone on your Partner Center account.
• Aggregated data (quality & health)
For data that isn't public — such as crash and hang rates — only the group median and percentiles are shown, so no single app can be identified. To keep the group anonymous:
- You must select a minimum of 8 and a maximum of 12 apps.
- You can edit the group up to three times a month.
• Per-app data (public metrics)
For data that is already public — such as average rating, number of ratings, and price — each selected app is shown individually. Because this data is public, there's no minimum, maximum, or edit limit on the apps you compare.
At a glance
| Peer group | How membership is decided | Best for | How data is shown | Your controls |
|---|---|---|---|---|
| Category | All apps in your category, refined by your filters | Acquisition (broad context) | Aggregate: median + 25/50/75 percentiles | Category, secondary category, download range, business model |
| Apps like yours (curated) | Similar apps chosen automatically; low-performing/abandoned excluded; membership hidden | Acquisition & growth (tighter) | Aggregate only; minimum group size | Chosen for you |
| Custom — aggregated | You pick 8–12 comparable apps | Quality & health (crash, hang) | Group median/percentiles only | Edit up to 3× a month |
| Custom — per app | You pick any apps | Public metrics (rating, price) | Each app shown individually | No limit on apps or edits |
Privacy by design
How to use benchmarks
Benchmarks are most useful when you're deciding where to invest. A simple way to use them:
- Check for context. For a metric you care about, see whether you're above, around, or below the peer median.
- Find your biggest gap. Look across metrics for where you're furthest behind similar apps — that's often the highest-impact place to improve.
- Act, then re-check. Make a change (for example, improve your listing or fix a top crash), then return to the benchmark to see whether the gap closes.
Opt out of benchmarking
Taking part in peer benchmarks is your choice. If you'd prefer not to share your app's data for benchmarking, an administrator on your account can opt out — this applies across all of the grouping options, including Category, Apps like yours, and Custom.
For more info, see Analyze your app's performance.